The clinking of glass, the satisfying heft in your hand, and the promise of fresh craft beer at home. For decades, the growler has been a familiar sight in breweries and at the tables of beer enthusiasts. But in a world saturated with single-serve cans, convenient bottles, and ever-evolving craft beer packaging, a question lingers: Does anyone actually use growlers anymore? The answer, for those who love craft beer in its purest form, is a resounding yes. While the landscape of beer consumption has undoubtedly shifted, the growler isn’t just a relic of the past; it’s a testament to sustainability, a gateway to fresh flavors, and a symbol of a dedicated community.
The Evolution of the Growler: From Tin Cans to Glass Gallons
To understand the present, we must first look to the past. The term “growler” itself has origins shrouded in a bit of mystery, adding to its rustic allure. Theories abound, from the sound the escaping carbonation made as it was poured into a pail, resembling a “growl,” to the idea that it referred to the “growling” hunger of thirsty patrons. Regardless of its etymology, the concept of taking beer home from a taproom is an old one.
Early iterations of what we might call proto-growlers were far less sophisticated than the gleaming glass vessels we see today. Imagine simple pitchers or even tin cans that were filled and transported. These were utilitarian, designed to get beer from point A to point B without much regard for preserving its delicate nuances. As brewing and packaging technology advanced, so too did the growler.
The transition to glass was a significant leap forward. Glass offered a cleaner, non-reactive surface that didn’t impart unwanted flavors into the beer. It also allowed for better sealing, helping to retain carbonation and freshness. The iconic 64-ounce glass growler, often with a swing-top lid, became the standard for craft beer enthusiasts. This size offered a generous portion, perfect for sharing with friends or enjoying over an evening.
The Rise of the Craft Beer Revolution and the Growler’s Golden Age
The modern craft beer movement, which truly took off in the late 20th and early 21st centuries, saw the growler surge in popularity. As independent breweries began to emerge, offering unique and experimental brews that weren’t widely available in bottles or cans, the growler became an essential tool for discovery. For consumers, it provided a direct link to the brewery, allowing them to enjoy the freshest possible beer.
Breweries embraced the growler as a way to extend their reach beyond the taproom and to offer their patrons a taste of their creations at home. It was a mutually beneficial relationship: breweries gained an additional revenue stream, and consumers got access to incredibly fresh, high-quality beer. The growler was, in many ways, the original “take-home” option for craft beer, predating the widespread availability of cans and bottles from smaller operations.
The Growler Today: Facing New Packaging Paradigms
The past decade has witnessed a dramatic shift in craft beer packaging. Cans, in particular, have experienced a meteoric rise. Why? Cans are lighter, more portable, and offer superior protection from light, which can degrade beer. They are also generally more sustainable in terms of production and recycling. The proliferation of high-quality canning lines in breweries of all sizes has made it easier than ever to get freshly packaged beer to consumers.
This has led some to question the continued relevance of the growler. With so many excellent canned options available, why would someone bother carrying a heavy glass jug to a brewery? This is a valid question, and the answer lies in the unique advantages and enduring appeal of the growler, which often get overlooked in the face of convenience.
Why Growlers Still Matter: The Undeniable Advantages
Despite the rise of cans, growlers continue to hold a significant place in the craft beer ecosystem for several compelling reasons.
Unparalleled Freshness
This is arguably the growler’s greatest strength. When a growler is filled directly from a brewery’s tap, the beer is at its absolute peak. It hasn’t been exposed to oxygen for prolonged periods during bottling or canning, nor has it been subjected to the rigors of transportation in those formats. The beer is dispensed under pressure, minimizing oxidation and preserving its intended carbonation and flavor profile. For beers that are particularly delicate, hop-forward, or nuanced, the freshness delivered by a growler is simply unmatched by any other packaging method. Think of a vibrant IPA, a crisp pilsner, or a complex Belgian ale – these beers truly shine when enjoyed as soon as possible after being tapped.
Sustainability and Reduced Waste
In an era of increasing environmental awareness, the growler stands out as a champion of sustainability. Unlike single-use cans and bottles, growlers are designed to be refilled and reused countless times. This significantly reduces the amount of packaging waste generated. While recycling is important, the most sustainable option is often to reduce consumption altogether. By refilling a growler, you are directly participating in a circular economy model, minimizing your environmental footprint with each visit to the brewery. This resonates deeply with many environmentally conscious craft beer drinkers.
Direct Access to Brewery Exclusives and Seasonal Offerings
Breweries often reserve their most limited, experimental, or seasonal brews for their taprooms. These are beers that may not have the production volume to be canned or bottled for wider distribution, or they might be brews that are best enjoyed fresh and in small batches. The growler provides a direct conduit to these exclusive offerings. It’s the perfect way to snag that special stout released only for a few weeks, or a unique sour that the brewer is excited to share directly with their patrons. For dedicated craft beer fans, this direct access is a major draw.
The Brewery Experience in a Jug
There’s an intangible aspect to the growler that goes beyond just the beer itself. Taking a growler to a brewery is an experience. It involves interacting with the staff, discussing beer options, and being immersed in the brewery’s atmosphere. Filling a growler is a ritual, a connection to the place where the beer was made. It encourages engagement with the local brewing community and often leads to conversations with fellow patrons about favorite beers and breweries. It’s a tangible reminder of a positive brewery visit, bringing a piece of that experience home with you.
Cost-Effectiveness (Often)
While the initial investment in a growler can vary, refilling them is often more cost-effective per ounce than purchasing similarly high-quality canned or bottled craft beers, especially from smaller breweries. This allows enthusiasts to enjoy more of their favorite brews without breaking the bank, making it a practical choice for regular enjoyment.
Who Uses Growlers Anymore? A Dedicated Community
So, who exactly is still embracing the growler? The answer is a diverse and passionate group of individuals united by their love for great beer.
The Dedicated Craft Beer Aficionado
This group prioritizes flavor and freshness above all else. They understand the subtle differences that packaging can make and actively seek out the purest expression of a beer’s intended taste. They will seek out breweries that offer growler fills for their favorite hop-forward IPAs, barrel-aged stouts, or highly carbonated lagers.
The Environmentally Conscious Consumer
For those who are mindful of their environmental impact, the growler is a natural choice. They appreciate the opportunity to reduce waste and support a more sustainable approach to beer consumption. They might even own multiple growlers to have options on hand.
The Social Drinker and Home Entertainer
A 64-ounce growler is perfect for sharing. Whether it’s a casual get-together with friends or a backyard barbecue, a growler provides a generous and impressive centerpiece. It’s a conversation starter and a way to introduce others to new and exciting beers.
The Brewery Supporter
Many patrons fill growlers as a way to directly support their favorite local breweries. It’s a tangible way to show loyalty and appreciation for the craftsmanship and effort that goes into each batch. They understand that growler sales contribute directly to the brewery’s success.
The Explorer and Discoverer
For those who love to explore new breweries and taste new beers, the growler is an essential tool. It allows them to bring home a substantial taste of a new brewery’s offerings to enjoy and analyze further at their leisure.
Challenges and Considerations for Growler Users
While the growler has many advantages, it’s not without its challenges. Understanding these can help potential users make informed decisions.
Shelf Life and Carbonation Retention
This is the most significant drawback. Once filled, a growler’s seal isn’t as airtight as a properly capped bottle or can. Exposure to oxygen over time will lead to staling and a loss of carbonation. Therefore, it’s crucial to consume growler fills relatively quickly, ideally within 24-72 hours of filling, depending on the beer style and how well the lid seals. Beers that are highly carbonated or delicate are more susceptible to losing their effervescence.
Transport and Handling
A full 64-ounce glass growler is substantial. It requires careful transport to avoid breakage and spills. Many breweries offer carriers or bags to make this easier, but it’s still a consideration, especially for longer journeys.
Hygiene
Keeping growlers clean is paramount. A dirty growler can impart off-flavors and even introduce unwanted bacteria, ruining the beer. Thorough washing and drying after each use are essential. Some breweries may refuse to fill dirty growlers for sanitary reasons.
Availability of Fills
Not all breweries offer growler fills, and even those that do may have limitations on which beers are available for growler pours. This can be due to production volume, tap availability, or specific beer styles that are not well-suited for growler transport.
The Future of the Growler: Adapting and Enduring
The craft beer landscape is constantly evolving, and the growler is adapting alongside it. We’re seeing new innovations and approaches that keep the growler relevant.
Varied Growler Sizes
While the 64-ounce growler remains popular, smaller sizes, like the 32-ounce “squealer,” have gained traction. These are ideal for individuals or couples who want a taste of a new beer without committing to a larger volume, addressing the shelf-life concern.
Material Innovations
Beyond traditional glass, some companies are experimenting with insulated stainless steel growlers. These offer better temperature retention and are more durable, though they don’t allow for visual inspection of the beer.
Brewery-Specific Growler Programs
Many breweries have their own branded growlers, encouraging loyalty and making it easy for patrons to identify their preferred establishments. Some even offer discounts or loyalty programs for refilling their own branded growlers.
A Symbol of Craft Beer Culture
Ultimately, the growler represents more than just a container for beer. It’s a symbol of community, a commitment to freshness, and a dedication to the craft itself. It embodies the spirit of discovery and the joy of sharing good beer.
In conclusion, the question of “Does anyone use growlers anymore?” is met with a resounding and enthusiastic “yes.” While the packaging world has expanded, the growler has carved out a valuable and enduring niche. It offers an unparalleled freshness, champions sustainability, and provides a direct connection to the heart of craft brewing. For those who truly appreciate the nuanced art of beer making, the growler remains an indispensable companion, a testament to the enduring appeal of a simple, yet profound, vessel. The clinking of its glass, filled with the promise of pure craft beer, will continue to be heard in taprooms and homes for years to come.
Are Growlers Still Popular for Beer Enthusiasts?
Yes, growlers continue to hold significant popularity among beer enthusiasts, especially those who appreciate craft beer. They offer a way to bring fresh, draft beer from a brewery or taproom directly home, preserving the quality and flavor that might be lost in bottling or canning. This direct connection to the source is a major draw for connoisseurs seeking the authentic taste of a particular brew.
Furthermore, growlers foster a sense of community and engagement with local breweries. The ritual of filling a growler, the conversation with the bartender about the beer, and the anticipation of enjoying it at home all contribute to a richer beer-drinking experience. This personal connection and the ability to share larger quantities with friends make growlers a cherished option.
What are the Primary Advantages of Using a Growler?
The primary advantages of using a growler revolve around freshness and quality. When filled directly from a keg, a growler ensures that the beer is exposed to minimal oxygen and light, factors that can degrade flavor and carbonation in commercially packaged beer. This means you get to enjoy the beer as the brewer intended, with its intended effervescence and complex aroma.
Beyond quality, growlers offer cost-effectiveness and convenience. Typically, buying beer in growler form is less expensive per ounce than purchasing bottles or cans of the same craft beer. It also allows consumers to purchase larger quantities of their favorite brews without committing to an entire case, making it ideal for gatherings or simply enjoying over a few days.
What Types of Beer are Best Suited for Growler Fills?
Hoppier beers, such as IPAs, Pale Ales, and Double IPAs, are particularly well-suited for growler fills. These styles are highly aromatic and their delicate hop flavors and aromas can diminish over time. Bringing them home fresh from the tap preserves these volatile compounds, allowing enthusiasts to experience the full spectrum of their hoppy character.
Belgian-style ales, sours, and other complex or nuanced beers also benefit greatly from being transported in growlers. Their intricate flavor profiles are best enjoyed when fresh, as aging can sometimes alter or mute these delicate characteristics. Essentially, any beer where the freshness of its aroma and carbonation is a key component of its enjoyment is a prime candidate for a growler.
Are There Any Downsides to Using Growlers?
One of the main downsides to using growlers is their limited shelf life once filled. While they preserve freshness better than many other methods, beer in a growler is still susceptible to oxidation and carbonation loss over time. It’s generally recommended to consume beer from a growler within a few days to a week of filling for the best experience.
Another consideration is the initial cost of the growler itself, especially if purchasing a high-quality glass or stainless steel vessel. Additionally, not all breweries offer growler fills, and some may have restrictions on what beers can be filled into growlers. Transportation can also be a minor inconvenience, as they need to be kept upright and handled with care to prevent spills.
How Should I Properly Store and Transport a Filled Growler?
Proper storage and transportation of a filled growler are crucial to maintaining beer quality. It should always be kept upright to minimize the surface area exposed to oxygen within the growler. Refrigeration is paramount; the colder the growler, the slower any degradation processes will occur, and the better the carbonation will be preserved.
When transporting, avoid significant jostling or leaving the growler in a hot car for extended periods. A cooler bag with some ice packs can be an excellent way to keep the growler at a consistent, cool temperature during transit from the brewery to your home. Prompt refrigeration upon arrival is the best way to ensure longevity.
What is the Difference Between a Glass and a Stainless Steel Growler?
Glass growlers are the traditional choice and are often preferred by purists for their aesthetic appeal and the clear visibility of the beer inside. They are generally more affordable upfront than stainless steel options. However, glass is breakable, heavier, and can be more susceptible to light damage, which can impact the beer’s flavor over time if not stored carefully.
Stainless steel growlers offer superior durability, insulation, and protection from light. They are less likely to break, can keep beer colder for longer due to their insulating properties, and completely block out light, which is a significant benefit for beer preservation. While often more expensive initially, their longevity and superior protection for the beer can make them a worthwhile investment for frequent growler users.
Can I Fill a Growler with Any Type of Beer?
Generally, you can fill a growler with most types of beer, but there are some exceptions and considerations. Breweries often have policies on which beers are suitable for growler fills. Highly carbonated beers, or those that are intended to be served at very specific temperatures, might not fare as well in a growler over time.
Some breweries may also restrict growler fills on limited-release or premium beers due to their specialized nature or limited availability. It’s always best to check with the brewery directly about their growler policies and to inquire about which of their offerings are best suited for this method of transport to ensure you get the best possible experience.